Case Study: Franchise Focus - Powerhouse Communications

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Case Study: Franchise Focus

Objective: Powerhouse Communications was retained by the Del Taco Franchise team to help generate buzz surrounding the brand’s franchise opportunities and capture the interest of prospective franchisees through strategic media relations campaigns.

Challenge: With the franchise market being heavily saturated with options, the Agency was challenged with making Del Taco stand out among the rest and be viewed as the premiere franchising opportunity.

Solution: To ensure Del Taco was putting their best foot forward in the pursuit of prospective franchisees, Powerhouse Communications built a media relations campaign, including championing one of the most successful franchisees in the brand’s system, Paul Hitzelberger. Along with being one of Del Taco’s biggest franchisees with over 30 Del Taco locations in Utah and Arizona, Hitzelberger was also a Veteran and community philanthropist. The Agency pitched Paul as a candidate for both major franchise/trade media and award opportunities to garner coverage for the brand, as well as incorporate compelling franchise key messages.

Results: As a result of internal interviews with Paul, the Agency was able to craft Hitzelberger’s unique story and strategically pitch him for various media profiles. Powerhouse secured multiple feature stories for Hitzelberger in outlets including QSR Magazine and Franchise Times. The Agency also compiled compelling nominations for several national franchise-focused awards, resulting in big wins for Hitzelberger, including the prestigious Multi-Unit Franchisee MVP Spirit of Franchising Award and the National Restaurant Association’s Restaurant Neighbors Award. The award wins resulted in even more press coverage for both Del Taco and their notable franchisee.

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"Powerhouse PR is the ideal agency for Juice It Up! As a valued business partner, they continue to impress us with their fresh ideas, creative approaches, and new ways of positioning our brand for continued attention and results. I firmly believe that PR is a critical need and I’m glad we’ve aligned with such a stellar agency to help us grow the Juice It Up! brand throughout the U.S."

- Juice It Up!, Natalie Eaglin, VP of Marketing

Natalie Eaglin – JIU
"The Powerhouse team is always quick to respond and flexible in accommodating any of our PR needs. They are a reliable partner for the Del Taco brand and are consistently bringing new ideas, opportunities and strategies to the table. Their constant support ensures that we are not only top of mind for them, but well positioned in front of our key audiences as well."

- Del Taco, Noah Chillingworth, VP Marketing

Noah Chillingworth
"If you’re looking for a PR agency that’s creative, reliable, professional, friendly and dedicated to your brand’s success, then Powerhouse Public Relations is the company you need to call. Apart from the extensive media coverage that Kristin and her team have secured in national publications for our brand, Powerhouse has facilitated opportunities for us to gain direct exposure in each of our expanding markets. They truly stand by their name; the entire Agency is full of PR powerhouses."

- Pieology Pizzeria, Debbie Porter, VP Marketing

Debbie Porter
"What can I say? The Powerhouse team kicks butt! From coordination of TV broadcast hits to garnering digital media coverage and print features, the Powerhouse team has been relentless in delivering exceptional results that move the needle for our brand. On top of their attention to detail and a reliable work ethic, they truly understand what Wienerschnitzel is all about and continue to seamlessly adapt their PR strategy to our ever-evolving brand image. Powerhouse has proven time and time again to be a valuable PR partner, and we absolutely consider them a part of our ‘Wiener Fam.’"

- Wienerschnitzel, Doug Koegeboehn, Chief Marketing Officer

Doug Koegeboehn
"Working with a strong PR firm has been a necessary step in making a name for ourselves in Southern California. The Powerhouse team can handle anything we throw at them! From developing creative social media content to media outreach, the Powerhouse team’s strategic, results-driven approach is something we know we can depend on. They have proven to be an essential part of our team in continuing our company’s growth."

- Philly’s Best, Nancy Clark, Marketing Director

Nancy Clark
"The team at Powerhouse has always been a reliable partner we can turn to whether we require expert PR insight, social media assistance or well written press materials.  They ask the right questions in order to turn quality work around quickly and have always been a pleasure to work with. "

- Hawaiian Host Inc., Casie McKinney, Assistant Brand Manager

Casie McKinney
"Powerhouse Public Relations has provided exceptional grand opening support for all of our California restaurants along with ongoing PR for our Orange County location. Their plans are both creative and realistic from an operations standpoint and have been a tremendous help in both building and maintaining the buzz in the new markets we enter. The Powerhouse team is full of personality and we value our partnership with them."

- Bravo Brio Restaurant Group (BBRG), Natalie Devitt, GM Trainer

Natalie Devitt
"We can't thank you enough! It's truly a dream come true for us to have such a talented PR firm devoted to our cause. The Literacy Project's mission and vision needs to be heard! You are a true blessing!"

- The Literacy Project, Sue Grant, CEO & Founder

TLP – Sue Grant
"Thank you very much for your fabulous work. I want to personally congratulate you and all of your team who have done an excellent job. Very successful event!"

– Paella Wine & Beer Festival, Armando Rodiel, CEO & Founder

Paella Event
"The Powerhouse team is made up of talented and high-energy brand storytellers who quickly grasped our ‘key reasons to believe’ and exuded an enthusiasm that got us even more amped about the huge growth potential for Tone & Sculpt in the U.S. Their tenacious and creative approach to public relations has helped us to break through the crowded health and fitness market; to say Powerhouse has gone above and beyond our expectations would be an understatement."

- Tone & Sculpt, Will Frappell, Head of Growth Marketing

Will Frappell – Tone & Sculpt

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