Case Study: National Food Holidays
Objective: Agency regularly recommends that Clients capitalize on food holidays that are applicable to their brands as these holidays are a popular angle among traditional media and social media alike. Whether offering a special promotion or highlighting a regular offering, on a local or national level, Powerhouse helps ensure that our clients are apart of the broader conversation.
Challenge: Since National Food Days are covered regularly and typically result in roundup format features, Powerhouse always works to not only secure inclusion of our clients, but to also maximize their exposure and position them prominently to stand out among, often times, direct competitors, even when there are no “news worthy” deals being promoted.
Solution: In addition to recommending creative promotional ideas to be implemented on National Food Days, Powerhouse works tirelessly to garner brand awareness in association with these celebrations. Whether it’s facilitating morning-of media drops at local TV stations, snapping drool-worthy photos of the spotlight product to send to social media influencers, or creating a unique and fun promotion, Powerhouse makes sure that the right contacts have all the tools they need so that our clients can make the most impact.
Results: From on-air tastings on the local news stations to lead photos in national online round ups to a flurry of delicious Instagram snaps, Powerhouse has heard directly from our clients that they have experienced some of the busiest days in history in large part due to the buzz the agency had generated around these fan-favorite national food days. For example, Philly’s Best sells more than four times as many cheesesteaks on National Cheesesteak Day than on a typical weekday.